Target demographic for this project was families with young children, ages 1 to 5. The main objective was to create a fun journal full of games, tasks, and engaging activities.

To achieve this, I incorporated a variety of colourful illustrations of Peter Rabbit and his friends throughout the journal, creating a playful and whimsical atmosphere. I also designed a range of fun and interactive activities that would encourage children to explore their creativity and imagination, such as colouring pages, stickers, and puzzles.

To make the journal easy for young children to use, I used large, clear typography and simple layouts, making it easy for them to navigate and understand. Final product not only captures the timeless charm of the beloved children's character but also provides a valuable tool for early childhood development.